As part of a cross-functional team, I led initial research and heuristic analysis to uncover why users struggled with the resource-heavy platform. I contributed to synthesizing insights, facilitating ideation, and designing low- to high-fidelity wireframes.

I also planned and led the facilitation of sensory cue workshops and iterative usability testing to ensure the final design met user needs and worked within Salesforce Experience Cloud constraints.

Understanding the role of behavioral psychology in habit formation helped shape the long-term usability of Tidy-Inn. It reinforced the importance of balancing functionality with emotional engagement, ensuring that organizational solutions were both effective and personally meaningful for users.

To ensure feasibility and effectiveness, the team prioritized key insights over broad exploratory ideas. This helped in narrowing down core features that had the highest impact. Some elements were simplified to maintain practical execution without compromising the service’s overall purpose and usability.

Ensuring a balance between emotional connection and functional efficiency in service features demanded continuous refinement. Coordinating workshops and aligning diverse team ideas required strong collaboration but ultimately strengthened the project’s outcome.

Introducing a community-driven engagement model, such as a rewards system for sustainable participation, would enhance user retention. Exploring B2B partnerships with real estate agencies, home organizers, and sustainable brands could expand reach and establish long-term service viability. Strengthening prototyping skills and integrating sustainability and accessibility would elevate future projects.